Lifestyles of Health and Sustainability (LOHAS) is a title used to describe the focus of a group of people (Lohasians) emerging in the industrialized west who are seeking a life direction of less stress, more health, lower consumption, more spirituality and more respect for the environment.
Depending on which study you read it is estimated that about 15-20% of the Adult Population of the industrialized west are a part of this group. It is a group of people who are seeking a holistic response and are seeking out products and companies which share these values.
Hakubaku is a company committed to organic production methods and is constantly seeking new ways of introducing sustainability into its production.
For more information visit the LOHAS website.